Body font sample is using Lato. The reason why most of us decide to brand our businesses is because we need to attract more customers. Not only because of the obvious (ie - we need the income) but also because we know that if we’re not compelling and attractive to our ideal buyers, our work and message can’t get through to those who need it the most.

The problem is - attracting customers means putting yourself out there, which can be pretty darn scary. You'll start double-thinking, questioning, and feel unsure about the choices you're making. But you're making choices, making progress - and that's what matters.

No matter how you feel, the experience and value you provide is what will give your brand its potency.